Video production can be very complex. It's easy to watch a cool video and get excited about making one similar to it. However, this process requires a series of steps not to mention expensive equipment and a crew.
If you want to get a video produced, having a clear understanding of the entire process can save you time, money, headaches and yield a far superior product.
The stages required to produce videos vary depending on the content. But generally, it will always include pre-production, production and post-production. Now let's go through them one at a time, shall we?
1. Pre-Production
Every great thing starts with planning and research. Stage one involves identifying all the elements required to produce the video; from locations, live streaming studio, props, cast members, costumes, to special effects, etc. Pre-production is a critical part of getting things off on the right foot so make sure to think about calling on the services of a professional video production company.
Your target audience needs to be defined well. This is imperative, as everything from here on out should be geared to the temperament, attitudes and interests of your intended audience.
Another thing, how much are you willing to shell out? If you're in it for the income you should expect to spend some money to do it right.
You must also determine which crew members you will need. Camera men, make-up artists, sound recorders and so on. Once all the elements have come together; prepare a shooting schedule and move on to step number 2, production!
2. Production
Proceed to the actual production of the material including graphics, photography, sound effects, narration, video footage etc. Once the director yells "Action!" we begin the shoot. This will go on until all the necessary aspects are captured on camera. Your crew will then review the footage and schedule reshoots if they're unsatisfied with the results. That's a Wrap!
3. Post-Production
This brings together all of the different elements created in the production phase. The editing team will select the best shots, place them in order and create a fine cut by trimming the clips. The fine cut is simply a smoother version of the video.
Next: Visual effects. This is where the magic happens! Green Screen Studio, 3D animation, splash intro videos, color corrections, subtitles and credit rolls etc.
Now, time for the audio mix, during this phase, the sound mixer adds the audio tracks(voice-overs, music, sound effects) to the visual layer to create the Final Cut. They will then convert the files to a final format - which can either be VHS, Beta cam, Laser disk, Digibeta, DVD, Mpeg, Avi etc.
See? If you just take time to analyze the steps, everything will run smoothly. If you have any questions or items you aren't sure about, there are several video production companies who offer cutting-edge professional services.
On a final note, are you familiar with the adage "A picture is worth a hundred words."? Well some say, videos are worth millions. They transport people to a whole new world and convey ideas printed materials can never can. So make sure the video produce is something of quality.
Andrew James is a production manager at Salt Lake City Studio. They offer cutting-edge, state of the art facilities, like Green Screen and Live Streaming Studio, and at affordable pricing! They provide Meeting Rooms and Video Production in Salt Lake City.
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