Films are getting bigger and bigger. Prequels, sequels. Remakes and more. 2012 is a big year for films, and in turn, film posters. The designers and teams behind films have probably, quite a lot on their plate. You'd be forgiven to thinking that they could just chuck then design to an intern.
"You boy! Intern! The one with the beard! Take a screen shot and put some reviews on it. Make it snappy. 8 million prints. In the next hour. "
However, it's worth bearing in mind that this is the studio's main route to press and excitement over their latest creation, so plenty of time and effort goes into making these posters the best they can be.
So the top film posters of 2012 for the bestsellers were as follows:
The Avengers
The Avengers posters showed the full cast of the avengers assembled (see what we did there?) with some shots of individual members, and a clear focus on the date as well as the 'A' for avengers and the studio Marvel. The brand is well established and needed little explanation, and the use of the variety of characters on their own and together added diversity and interest for fans of the individual films (e.g. Thor, Hulk, Iron Man.)
The Hunger Games
The Hunger Games posters were a mix of the full cast in a shadowy side profile, as well as the arena shot with the strap line 'the world will be watching'. For those who hadn't read the hunger games books, this unusual setting certainly gave an air of mystery to the film, with the poster giving actually little away to the genre and plot of the Hunger Games. The continuity of brand imagery, the searing orange and blacks meant that the hunger games posters were soon a noticeable fixture across the country.
Titanic 3D
Titanic 3D's posters featured jack and rose looking wet and a little harrowed (wonder why?) with the strap line 'experience it like never before'. The push here is all on 3D, and Titanic 3D, although not reinventing the wheel, was always going to be a big hitter on the anniversary of the sinking of the ship.
Wrath of the Titans
The Wrath of the Titans posters featured spearing of two headed beasts, a hunky male lead in full view of the shot, as well as the aforementioned beast breathing fire on said hunky male lead. The theme of wrath of the titan's poster was definitely 'Action!!' and gave a real indication of 'what you see is what you'll get.' It worked, grossing $298,004,440 worldwide.
So, we're not even through 2012 and we are already seeing some amazing film posters and movies hitting worldwide. The year of the blockbuster, the movie poster themes continue to push 3D, Imax and Real, and we can expect to see some great images for the upcoming Batman: The Dark Knight Rises posters and the new Spiderman posters. Keep your eyes peeled!
Lucy Benjamin is the author of this article on Posters. Find more information, about Film Posters here.
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